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Bridgestone at Reifen Essen show 2016


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Bridgestone, the world’s largest tyre and rubber products manufacturer, returns to the Reifen Essen trade show from 24 to 27 May 2016. The 550m² two-storey booth (Hall 3, stand N° 3C36), will showcase a wide range of commercial products (Truck & Bus tyres, Agricultural tyres, Off-The-Road tyres) as well as passenger car products – a first in the last 10 years! – with the new Bridgestone DriveGuard!

A trusted network: Bridgestone Partner
Bridgestone’s Total Tyre Care strategy will be shown on the booth, shedding light on the company’s long-standing commitment to support the reduction of tyre-related costs for fleets of commercial vehicles. One of its pillars, Total Tyre Services, is Bridgestone’s promise for professional tyre maintenance and assistance across Europe. This superior quality service is provided by a selected network of professional truck tyre dealers: the Bridgestone Partners.

During the show, Bridgestone will highlight how the partnership between the Company and the Bridgestone Partner network can support transport operators to keep trucks running at maximum efficiency and thus help reducing tyre-related costs.

Bandag at the core of Bridgestone’s commercial strategy
Bridgestone seeks to emphasize how the use of Bandag retreads has a significant impact on the reduction of tyre cost per kilometre… which you will be able to discover in Reifen! A dedicated Bandag area on the booth will showcase all the benefits of using Bandag retreads, so don’t miss it!

Supporting this, a new tool – BASys – will premiere at Reifen Essen: a new state-of-the-art casing management and tracking solution that maximizes a tyre’s life.

Bridgestone DriveGuard: experience this game-changer for passenger cars
For the first time in 10 years, Bridgestone will be presenting passenger car tyres at Reifen Essen… And what a tyre it is! The new Bridgestone DriveGuard (both summer and winter versions), the company’s new game-changing flagship passenger car tyre.

This product is a breakthrough for motorists in terms of safety and peace of mind as it can sustain  virtually all types of tyre damage and can be fitted to most cars with TPMS . It offers no compromise in terms of comfort, boasts best-in-class performance (EU Tyre Label A grade) and is an eco-conscious product by taking away the need for a spare tyre and being fully recyclable through  traditional channels.

You will be able to try the new tyre yourself with our driving experience; you’ll be amazed at Bridgestone DriveGuard’s performance! Meet you in the FG 4 outdoor area, just outside hall 7!

…And more!
In Essen, Bridgestone will be showing the variety of its product offer for commercial vehicles. Among these, Truck & Bus product highlights will include:
• The newly developed range of Bridgestone On/Off tyres: M-STEER 001, M-DRIVE 001 and M-TRAILER 001,
• Premium Bandag retreads such as the new Bandag BDR-C, a flagship retread for coach and bus applications,
• The latest range of Firestone On/Off tyres.
Other products from Bridgestone’s subsidiary brands Dayton and Protread will also be shown.

Bridgestone will also display the latest range of tyres for the agricultural sector, including the new tractor tyre Firestone Maxi Traction 65 and the flagship Bridgestone VT-TRACTOR.

The all-new Bridgestone VHS2, a premium on-off-road crane tyre, will also be on the booth. The tyre was designed to provide longer-lasting performance and a better return on investment for today’s all-terrain cranes.

For more details, please visit

Media information: C. Hensley: +32 475 97 63 07

About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 10 plants and offices in more than 30 European countries, with 12,500 employees. BSEU’s premium tyres are sold both within Europe and globally.

For more information about Bridgestone Europe please visit, or find us on Facebook and Twitter.

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